Key Takeaways Online spending this November and December hit a record $282 billion in the U.S., up 4% from last holiday season, Salesforce said.Sales grew as more consumers found items on TikTok, Instagram and with aid from AI agents,

Consumers spent $241.4 billion online from Nov. 1 to Dec. 31, up 8.7% year-over-year (YoY) and setting a new record for e-commerce. 15 days saw consumers spend more than $4 billion in a single day (up from 11 days in 2023).