Eddy Cue says Apple TV dropped the “Plus” because it no longer needed the distinction, explaining the name change during The Town podcast with Matt Belloni.

The media company, led by CEO Maxime Saada, reported its revenue for the first nine months of 2025, including a boost from ...

Amazon retitled the Fire TV Stick 4K as Fire TV Stick 4K Plus. It’s the same hardware with a clearer spot between 4K Select ...

On the latest episode of The Town podcast, Apple's services chief Eddy Cue explained why the company decided to rename Apple ...

Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

A few simple adjustments to your TV's basic settings can instantly sharpen the picture and elevate your viewing experience.

Eddy Cue says he doesn’t think having multiple products named Apple TV will be a problem. ...

Apple TV+ announced on Monday, Oct. 13 that it was dropping the plus sign, becoming Apple TV but no word as to when the ...

In a guest appearance on The Town podcast hosted by Matt Belloni, Eddy Cue discussed why the company decided to drop the “Plus” from Apple TV Plus and why Apple does not believe it will create ...