The Apple TV Plus streaming service is being rebranded with a “vibrant new identity,” according to the Cupertino company, and is “now simply Apple TV.” ...

Apple TV+ announced on Monday, Oct. 13 that it was dropping the plus sign, becoming Apple TV but no word as to when the ...

The streaming service formerly known as Apple TV Plus has rebranded. Name changes aren't unheard of in the streaming world -- just look at HBO Max. Apple TV Plus appears to be the next to switch ...

Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

Plus down, Thotiana. Apple TV has become the latest streaming service to try and rebrand its way into viewers’ hearts. As ...

Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring ...

Apple just dropped the plus sign from Apple TV. It never made any sense anyway. Inside the company's decision to make this ...

In a guest appearance on The Town podcast hosted by Matt Belloni, Eddy Cue discussed why the company decided to drop the ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV.

Eddy Cue says Apple TV dropped the “Plus” because it no longer needed the distinction, explaining the name change during The Town podcast with Matt Belloni.