AI is complex, expensive, and takes a long time to get right. Apple was late to start building the needed foundational technology, such as data centers, training data pipelines, and homegrown AI ...

Going into this year’s Worldwide Developer Conference (WWDC) event, there’s been a lot of speculation about what Apple would, or wouldn’t, say about Apple Intelligence and updates to its ...

To be fair, none of these criticisms are directly saying that Apple is doomed, but that's the theme here. If there's no new device at WWDC, if there's no new AI, then Apple is doomed.

As WWDC 2025 approaches, Apple is in the unusual position of having to share a better story. Its AI ambitions are being challenged not only by faster-moving competitors but also by changing legal ...

Apple already introduced Apple Intelligence at last year’s WWDC, promising privacy-first generative features and a smarter Siri. But in the year since, very little has materialized.

Apple will begin using AI technology to power the discovery of apps on the App Store, the company announced at this week’s Worldwide Developers Conference (WWDC 25).

At this year’s WWDC, which kicks off Monday with a keynote address from Apple CEO Tim Cook and other executives at 10 a.m. PT, don’t expect Apple to show off a flashy new iPhone or Apple Watch.

The lack of a Siri upgrade at WWDC 2025 creates a potential "intelligence gap" with competitors and puts pressure on Apple's future AI strategy.