Global brands are finalising next year’s media plans, and the picture that emerges is paradoxical: TikTok is top but it might ...

Oversaturation, consumer fatigue, and declining trust are challenging the future of influencer-driven advertising.

Here's a breakdown of what these influencers -- or "finfluencers" -- could be earning across popular social media platforms.

CreatorDB The Right Price for an Influencer on YouTube YouTube, with over 2 billion monthly users, is a main platform for long-form content and highly engaged communities. Pricing depends on the ...

If a ban in the US is avoided, TikTok is forecast to earn $11.8 billion in US ad revenue this year (up 21 per cent, outpacing overall US social media ad investment, which is set to grow 10.6 per cent) ...

I'm an influencer with 2 million TikTok followers. Now that the platform could go away, I'm glad I've taken steps to diversify my business. As told to Kelly Burch ...

The study, “Engagement that Sells: Influencer Video Advertising on TikTok,” reveals how artificial intelligence can identify which influencer ads will convert viewers into buyers, giving ...

TikTok said Symphony Assistant allows brands to leverage real-time data on trending content and transform it into ready-to-film concepts. Data cited in the report found that of the 1495 TikTok users ...

Carl’s Jr., which ditched its sexualized commercials eight years ago, is bringing back its bikini-and-burgers formula for the Super Bowl. TikTok influencer Alix Earle stars in a new commercial ...