BookTok, TikTok’s literary corner, has turned casual reader posts into a force that sells books, builds careers, and shapes ...

The TikTok updated AI tools let brands create influencer-style videos using avatars that model products and mimic creators — ...

It started, like much of the zeitgeist since the invention of Instagram, with Kim Kardashian.In January 2023, three months ...

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

Brands will be able to add an image or text prompt about what they're selling, and TikTok's AI tools will generate a ...

WPP Open, the agency’s AI-powered marketing platform, will integrate TikTok Symphony’s avatars, AI-dubbing translation and video generation tools for its 50,000 WPP employee users and clients — all to ...

Social media giants Meta (META) and Bytedance-owned TikTok have announced a new set of AI tools that can generate ...

Media execs are betting on AI to jump-start their businesses. Here are the most intriguing use cases, from automated captions ...

Meta and TikTok are being careful with their messaging about AI advances at the ad industry's annual festival.