More information: Jeremy Yang et al, Engagement That Sells: Influencer Video Advertising on TikTok, Marketing Science (2024). DOI: 10.1287/mksc.2021.0107 ...

There are 135.79 million TikTok users in the U.S. as of February 2025. TikTok Shop’s GMV is at $33.2 billion worldwide as of 2024. As of February 2025, 44.3% of TikTok users are women.

TikTok, Instagram, and X posts are familiar sights in text conversations, news articles, and even Slack messages. Soon, ...

CreatorDB The Right Price for an Influencer on YouTube YouTube, with over 2 billion monthly users, is a main platform for long-form content and highly engaged communities. Pricing depends on the ...

How is Lemon8 different from TikTok and other apps? Lemon8 is different from other apps in terms of what is posted and how it's presented. Lemon8 has a lot of influencer ads and product ...

Nielsen will launch a new aspect to its analytics, helping advertisers understand how their ads result in realized ...