What if the roar of the crowd is no longer the most powerful sound in sports? In the age of TikTok, a new, more dynamic ...

Social commerce is reshaping retail as small brands like Hair Anatomy use TikTok Shop to turn authentic livestreams into ...

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

While TikTok’s reputation as a Gen Z hangout persists in popular culture, the platform’s most dramatic growth story is ...

TikTok also ran a live challenge page for 60 days, in-feed ads and a brand takeover from Nike. The hashtag was able to be seen on the Discover page’s trending hashtag list.

Not every platform deserves your presence. The smartest brands meet audience intent with purpose, context, and ...

As TikTok Shop reshapes the future of retail, LA-based Christin Marie Studio stands at the forefront—leading the charge in the jewelry category and redefining success in digital commerce.

For brands that are actively selling products on the TikTok shop through influencers or otherwise, they should ensure those influencers are authorized, sourcing products appropriately, and ...

Joining TikTok Shop can provide a huge lift to brands. Hailey Bieber’s cosmetic and skincare brand Rhode has yet to launch at a retailer, but it has sold more than 112,000 units via TikTok Shop.