Southwest's new boarding system prompts mixed reactions from passengers on day one.

Southwest ends open seating, frustrating loyal passengers adjusting to assigned seats, delays.

Southwest Airlines gets rave reviews from Wall Street for assigning seats and adding fees, but will the quirky airline ...

"Is this now the new frontier airlines???" said one Southwest flyer on X.

The new ad introduces the airline’s updated assigned-seating approach and offers a witty callback to its former open-seating days.

Always pick the aisle? Refuse to sit on the right side? Here's why experts say your plane seat choice may mean more than you ...

As of January 27, 2026, Southwest Airlines no longer has an open seating policy. Here's how Southwest now boards its aircraft and why it chose to go this route.

Is there a best seat on an aircraft? It's a subjective matter.

In its new Super Bowl ad, Southwest promotes assigned seating while poking fun at its previous policy. The full 60-second spot, which can be viewed above, follows various customers trekking through ...

(Yicai) Jan. 30 -- The China Air Transport Association has issued draft rules to regulate plane seat reservation practices by ...

Mixed reviews for the airline's new assigned seating system.

The ad opens with an announcement that Southwest boarding has begun, and The Ramones’ Blitzkrieg Bop sets the tone of the ...