Google might be near synonymous with online search, but Reddit believes it can take a piece of that internet traffic pie.

Reddit’s AI-driven advertisements have helped the company draw in more business, pushing revenue up 78% to $499.6 million, said CFO Drew Vollero.

Reddit forecast third-quarter revenue above Wall Street estimates on Thursday, betting on growing digital advertising driven by its artificial intelligence-powered marketing tools and sending its shares up 9% in extended trading.