CTV never fit cleanly into campaign models built for RTB-based trading. Whether agentic AI can simplify CTV for publishers ...

Futurionex announced the upcoming launch of the MicAi-X programmatic trading management suite, marking a shift in automated trading capabilities from single technical functions to a comprehensive ...

Fresh off its successful offline event recently, zMaticoo has officially launched zMaticoo SDK 2.0, a comprehensively upgraded programmatic ad monetization SDK designed for global mobile developers.

Peter Mason, illuma CEO, looks at how AI is reshaping publisher deals. He expands on how advertisers can find new audiences ...

Yassir, a North African on-demand daily services such as ride-hailing, payment, and food and grocery delivery company, entered a rapid-acquisition phase this month, acquiring a programmatic and ...

StreetIQ, a digital out-of-home (DOOH) platform, has appointed Dave Mullan as sales director as it expands across Australia.

The short answer: not yet, and taxonomies matter. If the broadcast industry wants to move forward with credibility and ...

"I've spent years sitting across the table from trading desks trying to make programmatic DOOH easier to buy." ...

As senior director of client services for The Trade Desk, Elizabeth Keenan oversees teams responsible for audience strategy, ...

Open Media today (24th March, 2026) announced an exciting programmatic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, to provide an enhanced ...