Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in ...

Kim Kardashian's SKIMS has teamed up with athletes and professional sports leagues in recent years, but the company just announced a groundbreaking new partnership with Nike. Designed to sculpt.

Everyone has those sneakers they bought just because they looked cool, and at the time, that seemed like a good idea. But if they left you limping in pain after a few days, you probably didn’t find ...

There’s no doubt about it: Nike just gets it–especially when it comes to walking shoes. The brand–a favorite of our editors and podiatrists alike–has a great collection of walking shoes that look as ...

Nike has announced the next step forward for Air Max, and it's designed just for women. The Air Max Up is a brand-new model tailored for a woman's footprint with the new ramp Air unit. Unlike typical ...

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Nike will launch a new women’s activewear brand in the US this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better ...

At 50 years old, Nike is charting a path into the future that starts with its past. The company is adopting the motto, “We are never done,” to celebrate the occasion and resurrecting Spike Lee’s Mars ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Brand Finance, the London-based valuation and strategy ...