Nike has given the world of running a lot of “firsts”: the Waffle Sole, Air Tailwind, and Vaporfly are a few of many pivotal technologies that come to mind. However, Nike’s first-ever “first,” the ...

Nike (NKE) reported its fiscal first quarter results on Tuesday after market close. Its results beat expectations as the sneaker giant navigates a major turnaround strategy under CEO Elliott Hill, who ...

Nike has released a new collection of apparel featuring WNBA star Caitlin Clark's official 'CC' logo. The collection includes t-shirts, hoodies, and pants, expanding on the initial logo t-shirt ...

The Los Angeles Lakers hosted their annual media day yesterday, and it comes as no surprise that all focus was on the oldest (and most accomplished) player in the NBA — LeBron James. Not only is James ...

Most sneakerheads are constantly monitoring the latest drops. Whether scrolling on their phones or checking their local retailer, they will all have noticed something — Kobe Bryant's signature Nike ...

The Swoosh delivered on first-quarter results, sending shares of Nike Inc. up in after-hours trading. Nike’s president and chief executive officer Elliott Hill told investors in a late afternoon ...

These popular Nike Air Max sneakers are on sale right now for nearly 40% off. Grab them while you can! Athlon Sports aims to feature only the best products and services. We may receive compensation ...

What a SKIM-py turnout. The much-hyped NikeSKIMS collab dropped in New York City Friday morning — but for all the buzz about Kim Kardashian’s takeover of both the gym and the runway, Manhattan didn’t ...

Nike on Tuesday reported a surprise rise in first-quarter revenue and beat profit expectations as the storied sportswear brand’s turnaround effort gained traction despite weakness in China and tariffs ...

Nike's marketing spend rises 9% to $1.63 billion in FY 2025 Major marketing opportunities like the World Cup await in FY 2026 Tariffs, choppy demand in China remain obstacles to Nike's turnaround Sept ...