Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a ...

That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to ...

After a decade with Nike as its apparel partner, the University of Tennessee said it's switching back to Adidas.

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official ...

NKE's EMEA strategy drives growth by building on marketplace streamlining and boosting NIKE Digital through an integrated channel approach.

Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, ...

Down to Business with Asli Pelit takes you through the exciting, fast-paced (and sometimes confusing) corporate side of women ...

The Tennessee Volunteers will switch from Nike back to Adidas after roughly a decade-long partnership. We wanted to know what ...

ESPN Los Angeles and the Los Angeles Rams have extended their partnership, solidifying ESPN LA as the flagship radio station ...

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...

The Danish toy manufacturer and Nike are launching two Lego sets. This was announced by the cooperation partners on Monday.

Sha’Carri Richardson’s public acts leading to her arrest leaves many wondering about how this will change her partnerships.