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Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal
That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.
Adidas to Replace Nike as University of Tennessee Outfitter in Ten-Year Deal
Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, when the current Nike contract ends. Tennessee left Adidas in 2014 to sign with Nike, and Nike’s amended deal runs through 2026.
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Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era
The Tennessee Volunteers are going back to Adidas as its primary apparel provider after a decade of wearing the Nike swoosh.
The iconic partnership between Tiger Woods and Nike is officially over. Woods, who has worn Nike apparel since his professional golf debut in 1996, shared the news in a social media statement on ...
This partnership with Nike will support initiatives by Sisters in Sweat across multiple cities with Nike footwear and apparel ...
On the latest episode of Native Bidaské, host Levi Rickert sat down with two leaders making a real impact in Indian Country’s sports landscape: Sam McCracken, founder and general manager of Nike’s N7 ...
PORTLAND, Ore. (KOIN) — Two major organizations, Special Olympics and Nike, announced a three-year global partnership on Tuesday, aimed at creating better coaching and more access to sports for ...
Sha’Carri Richardson’s public acts leading to her arrest leaves many wondering about how this will change her partnerships.
Nike (NKE) co-founder Phil Knight is donating $2 billion to the Oregon Health and Science University’s Knight Cancer ...
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