Nike announced a move to jumpstart sneakerheads around the globe. The outfitter is doubling down on their two biggest non-Jordan winners— the signature LeBron and Diamond Turf line will be a mash up.

The NBA’s most famous player surprised the Ohio State football team with footwear before the Buckeyes’ game against Penn ...

LeBron James is paying tribute to one of his most significant homes-away-from-home with the upcoming LeBron James x Nike Air ...

LeBron James’ sneaker empire is adding another heavyweight to its legacy with the Nike LeBron 22 “Black Label.” Limited to just 1,984 pairs as a tribute to his birth year, this premium edition arrives ...

The Nike LeBron 23 is the biggest exercise of storytelling in LeBron James' signature line. Each of the 23 colorways, with ...

Los Angeles Lakers forward LeBron James and Colorado Buffaloes football coach Deion Sanders are two of the most influential athletes in American sports history. In addition to dominating sports ...

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After several teasers from LeBron James himself in the last few weeks, Nike has finally unveiled his LeBron 23 signature shoe. The King's Nike LeBron 23 will make its debut in the gold "Uncharted" ...

The Nike LeBron 21 'Prime 96' colorway is releasing soon. Via Nike A second Deion Sanders-inspired colorway of LeBron James' signature shoe will soon hit retailers, joining the upcoming "Prime 93" ...