Golden State Warriors guard Stephen Curry has parted ways with one of the sponsors whom he has been with the longest.

Milwaukee Bucks. It was the start of what has become nine straight years of being in the playoffs. Giannis was the NBA’s Most Improved Player, and the league switched their jersey partnership from ...

The NBA extended its multiyear sponsorship deal with Kia America across the NBA, WNBA and NBA G League. Kia will maintain its presence across the three leagues, in which it has presenting sponsorship ...

Gatorade, the NBA’s most-tenured sponsor, was the most likely to be identified as such by most fans, including 59% of those ages 45-64, according to a CivicScience/SBJ Sports Consumer Insights survey ...

The NBA yesterday announced the renewal of its longstanding partnership with Kia America, extending the multiyear agreement across the NBA, WNBA and NBA G League.

The year’s main aim was to reproduce it at the Tour de France, with Van Aert riding in support of Jonas Vingegaard in his era ...

The Golden State Warriors are off to a middling 7-6 start to the season. But while Steph Curry's relationship with the ...

After Guardians pitchers Emmanuel Clase and Luis Ortiz were rung up on charges related to dodgy prop bets, MLB will now limit ...

The co-chairmen of the Charlotte Hornets enter their third season with an extensively renovated arena, a much-lauded rookie ...

Few arenas are named after a team owner’s company. But Dan Gilbert owns Rocket Mortgage and the Cleveland Cavaliers, who play ...

The October 29 edition of the SBJ Marketing newsletter checks in with Strauss to see how it's benefitting from its postseason deal from MLB in its second season, Kit Geis move to COO highlighting a ...

Kawhi Leonard and the Clippers open the season Wednesday against the Jazz, but a cloud still hangs over LA's head with an ...