Ipsos MMA, a global leader in marketing measurement and unified commercial analytics, today announced it has been named a ...

Bobby Bitton, co-founder and CEO of women’s health company O Positiv, which makes supplements and probiotics for vaginal, ...

As AI continues to dominate vendor pitches and marketing decks, three senior B2B marketing leaders warn the technology is ...

If last week's trillion-dollar slide of major tech stocks felt familiar, it's because we've been here before—when hype about ...

Stagwell partnered with Palantir to develop a new AI marketing platform combining data analytics and campaign automation for business clients seeking advanced solutions.

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, and confidently optimize marketing investments.

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

While being everywhere at once seems enticing, omnichannel brands thrive on intentional communications that focus on strategy ...

Former Microsoft exec Cindy Rose has joined WPP at a time when the media giant is set to undergo a major market ...

Discover how IPO Genie is setting new standards for trusted crypto investing through real transparency, compliance, and ...

Some sage Week 11 Fantasy football advice would be to observe which players are facing Fantasy-friendly defenses and which ...

GEO redefines visibility through AI availability – how likely your brand is to be recognized and recommended by AI systems.