Ipsos MMA, a global leader in marketing measurement and unified commercial analytics, today announced it has been named a ...

WPP has asked McKinsey & Company to help examine its service model, client delivery mechanisms and operational efficiency across markets ...

Bobby Bitton, co-founder and CEO of women’s health company O Positiv, which makes supplements and probiotics for vaginal, ...

If last week's trillion-dollar slide of major tech stocks felt familiar, it's because we've been here before—when hype about ...

Stagwell partnered with Palantir to develop a new AI marketing platform combining data analytics and campaign automation for business clients seeking advanced solutions.

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

While being everywhere at once seems enticing, omnichannel brands thrive on intentional communications that focus on strategy ...

Discover how IPO Genie is setting new standards for trusted crypto investing through real transparency, compliance, and ...

We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

Running an online business requires choosing the right operating model – one that fits your goals, resources, and growth ...

As AI continues to dominate vendor pitches and marketing decks, three senior B2B marketing leaders warn the technology is ...

Sridevi Sarkar, a Media Account Specialist for YouTube Ads at Google, explores the shift in digital advertising and how to ...