Yeah. LeBron James has a new Nike commercial in which he is kind of desaturated but there's a really shiny crown in his hands. In slow motion, he puts the crown on his head, and then he looks at the ...

LeBron James has officially made “The Second Decision”—and this time, it’s not about basketball. In a bold and humorous nod to one of the most famous moments of his career, the NBA icon has announced ...

Former NBA star Lou Williams was not a fan of the recent marketing stunt that LeBron James pulled with Hennessy by building an advertisement around the ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a ...

LeBron James has found himself in an unexpected legal battle after a Lakers fan accused him of misleading the public with a promotional stunt. A 29-year-old lifelong Lakers supporter, Andrew Garcia, ...

LeBron James knows how to grab attention, and his latest move had everyone convinced something major was coming. The Los Angeles Lakers star has kept his retirement plans close to the vest all ...

His Hennessy commercial might have just been genius product marketing, but like or not, LeBron James' retirement will come ...

Los Angeles Lakers star LeBron James has not played in a game this season while dealing with a right sciatica injury.

LeBron James had the sports world waiting for what looked like a monumental announcement. Teasers of "The Second Decision" had fans speculating about everything from his future wit ...

LeBron James appears to have seismic news coming Tuesday amid retirement rumors. The Los Angeles Lakers star, who’s entering his 23rd season and turning 41 in December, shared a video on social media ...