On the day Kobe Bryant’s daughter Natalia Bryant was in a Nike ad for her dad’s new Kobe 3 Protro shoes, LeBron James flexed new colors of his own sneakers from the same brand. Natalia, 22, was in the ...

As unveiled by Nike yesterday, the rollout of the LeBron 23 will reference 23 moments and storylines from the King's illustrious basketball career, spanning from his days playing for St. Vincent-St.

The Nike LeBron 23 is the biggest exercise of storytelling in LeBron James' signature line. Each of the 23 colorways, with ...

The public got their first clear look at LeBron James’ 15th signature sneaker from Nike earlier this week, and it was received with mostly negative reviews. But just because one colorway or version of ...

The Los Angeles Lakers hosted their annual media day yesterday, and it comes as no surprise that all focus was on the oldest (and most accomplished) player in the NBA — LeBron James. Not only is James ...

Los Angeles Lakers forward LeBron James shows no signs of slowing down. However, the Nike LeBron sneaker line is in good hands for whenever the NBA's all-time leading scorer decides to retire. Bronny ...