If you watched the Golden Globes on Sunday night, you may have seen the commercial for L’Oréal Paris Feria Smokey Pastel kits in pink, lavender, and blue — yes, #UnicornHair and #MermaidHair have hit ...

The general consensus on Cheryl Cole's new hair for her X Factor return announcement was that that it was really rather successful. She mastered a new take on the two-tone trend and kept it chic and ...

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As the spokesmodel of the L'Oréal Paris Feria Go Extreme campaign, Cheryl Cole is appearing in her first music-led film for the brand, 'Go Louder'. Airing on for the first time on the 21st April, it ...

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...

Cosmetics company L’Oreal denied that it lightened Beyonce‘s skin tone for an ad — after gossip-site tmz.com posted comparison pictures of Knowles promoting Feria looking noticably paler and lighter ...