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HBO Max Lives! Max to Change Its Name Back After Two Years
Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand ...
HBO Max Is Back As Warner Bros. Discovery Changes Name, Again
After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...
James Gunn Hilariously Mocked HBO Max's Name Change, But Head Honcho Casey Bloys Totally Admitted It Not-So-Hilariously Keeps Him Up At Night
The internet was full of memes and jokes when it was reveled that the HBO was going back in the title of Max. Not one to be ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
Max Reverts Back to "HBO Max" in New Name Change
This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...
Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max' Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman' Movie
Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...
HBO Max renaming starts meme fest as netizens share hilarious reactions; check here
Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer.