New Apple TV Intro Was Made With Practical Effects

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...
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Apple TV’s new glassy intro wasn’t created on a Mac

Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card features a ...

“Biggest middle finger to Coca-Cola”: Apple TV’s new intro was made entirely in-camera. Fans noticed

The tech giant revealed that its new Apple TV intro was created using a physical glass set and captured entirely in-camera, no AI involved. The behind-the-scenes clip, featuring music produced by ...

Apple TV’s colorful new intro was created with real glass and practical effects

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

Apple shot its TV intro with real glass, not CGI

Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and ...