The following excerpt is from franchise expert Mark Siebert’s book The Multiplier Model. Buy it now. When it comes to franchise success, continually striving for improvement is key. In the marketing ...

ABERDEEN PROVING GROUND, Md. -- For Soldiers, weight is an issue. In addition to their uniform, helmet and boots that weigh nearly ten pounds, Soldiers carry ammunition, weapons, batteries, water and ...

In theory, a product brand name can communicate a false advertising message, but it doesn’t happen often in practice. Such an instance was found to have occurred according to a recent decision by the ...