Here are the most material gaps that the buy side experiences between CTV supply sent from the publisher and supply sent from ...

IPL 2026 advertising reveals distinct trends on connected TV and linear television. E-commerce, cars, and smartphones lead ...

TAM Sports data shows the top five advertisers took 29% ad volume share on CTV during IPL 2026, compared with 39% on linear ...

Amagi has launched an in-content advertising marketplace through its ADS Plus platform, opening up programmatic access to ad ...

Follow ROI, not legacy allocation Redefine channel taxonomy for smarter optimisation Optimise for long-term value, not ...

TAM Sports data shows linear TV ad volumes for IPL 2026’s first 48 matches were indexed at 102.2, compared with 100 for IPL ...

Sparteo announces the appointment of Pierre Lafontaine as VP ad solutions, as the group accelerates its expansion across ...

Keynes, the leading performance CTV technology company, announced today the promotions of Daniella Romanaggi to Chief Operating Officer and Scott Shepard to Vice President, Measurement & CTV. The ...

Rediffusion, Britain’s first commercial TV station, before joining Canada’s CTV network to produce local fare and buy U.S.

Teads, the omnichannel outcomes platform, announced today (8th May, 2026) that Jit Shergill has joined the team as head of ...

Keynes, the CTV technology company, has announced the promotions of Daniella Romanaggi to Chief Operating Officer and Scott Shepard to Vice President, Measurement & CTV. The appointments strengthen ...

For the past five years, retail media has been one of the most talked-about developments in advertising, writes Alex Knapman, retail media lead at Halford's and consultant at SG Retail.