TAM Sports data shows linear TV ad volumes for IPL 2026’s first 48 matches were indexed at 102.2, compared with 100 for IPL ...

Sparteo announces the appointment of Pierre Lafontaine as VP ad solutions, as the group accelerates its expansion across ...

For the past five years, retail media has been one of the most talked-about developments in advertising, writes Alex Knapman, retail media lead at Halford's and consultant at SG Retail.

Discover how Nestlé, OpenMind, and Tesco Media revolutionized KitKat's launch with a data-driven, multi-channel strategy, ...

Nexxen International (NASDAQ:NEXN) reported record first-quarter results for the three months ended March 31, 2026, and raised its full-year revenue outlook, citing stronger programmatic advertising ...

As the race for the playoffs intensifies in TATA IPL 2026, JioStar has reported strong and sustained growth across both ...

TAC, programmaticrevenue andCTV revenue, with continued momentum intoQ2; raising full year 2026 Contribution ex-TAC and programmatic revenue guidance ...

The partnership brings Outmax's AI capabilities to African markets, adding a new distribution channel in a high-growth ...

Amazon is taking steps to cure “ad fatigue” on their Prime Video streaming platform. But what exactly is ad fatigue? It’s ...

46% of US internet households regularly use FAST services to watch long-form video content.