Alabama's tourism industry hit a new milestone in 2025, with visitors spending $24.9 billion.

It wasn’t a football Saturday, but the crowd roared like it was greeting a football championship team back home. Allegiant Flight 1403 touched down Wednesday in Gulf Shores to water cannons and ...

Alabama’s beaches continue to be a powerful economic engine for the state’s tourism industry, setting records for visitors, spending, and tax revenues, according to preliminary tourism data, though ...

Several U.S. states are powering a major tourism boom, and Alabama has emerged as a standout. A new Travel and Tour World report highlights how destinations across the country are reshaping the ...

Tourism in the Yellowhammer state has had some record-breaking results over the past year, recent data shows. A study commissioned by the Alabama Tourism Department was run by Alabama-based economist ...

Madison County was one of the top counties in the state for tourism spending.