The streaming giant also plans a new ad product that uses generative AI as it rolls out its in house ad tech suite.

The streaming giant is working on more ad formats, like ones that appear when you pause what you’re watching.

Netflix's ad-supported tier has reached 94 million monthly active users across the world, up from 70 million last November.

Netflix announced it now has 94 million subscribers to its advertising-supported tier, up from 70 million in November.

Ryan Gould and Robert Voltaggio tell TheWrap they remain optimistic, bullish despite economic uncertainty ahead of Wednesday's presentation.

Amazon did not just wake up and decide to put advertisements on Prime Video out of the blue. The plans were known since at ...

Netflix captured the largest share of new paying subscribers globally in the first quarter of 2025, according to new research ...

Amazon Prime Video is using artificial intelligence to generate "pause ads" directly related to whatever content viewers are ...

Amazon on Monday said its Prime Video streaming service with ads reaches more than 130 million U.S. customers monthly on ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

Amazon announced that ads will be “limited” and designed to be fewer than what viewers experience on traditional TV or rival streaming services.

Amazon says it is launching new ad formats to help marketers reach more than 130 million streamers in the U.S. who watch ...