The Vermont-born Ben & Jerry’s has long been associated with progressive politics and social justice causes — and has navigated a rocky road with Unilever for the past several years.

Ben Cohen and Jerry Greenfield are reportedly looking to reacquire the beloved ice cream brand, claiming its corporate owner has muzzled the company’s social activism.

The founders of Ben & Jerry’s are reportedly exploring buying the brand back from Unilever following years of conflict with the consumer giant over its stance on Israel. Ben Cohen and Jerry Greenfield, who founded the ice cream maker in Vermont in 1978, have discussed a potential deal that could be worth billions of dollars, Bloomberg reported.