Ben Cohen and Jerry Greenfield are reportedly looking to reacquire the beloved ice cream brand, claiming its corporate owner has muzzled the company’s social activism.
The Vermont-born Ben & Jerry’s has long been associated with progressive politics and social justice causes — and has navigated a rocky road with Unilever for the past several years.
The founders of Ben & Jerry’s have expressed interest in buying back their namesake ice cream brand from Unilever Plc, according to people familiar with the matter.
Ben & Jerry’ s co-founders are reportedly exploring the possibility of buying back their brand, citing concerns that its corporate owner, Unilever, has stifled the company’s social activism.
The chief executive of Unilever, which owns ice cream brands such as Ben & Jerry’s and Magnum, has stepped down after less than two years at the helm, as the UK company works to boost its lackluster sales and profits.
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