Mondelez’s Nitin Saini explains how Bournvita’s Mother’s Day marketing taps into authenticity, emotional storytelling and ...

The mandate, earlier handled by WPP's Wavemaker, has been reportedly bagged by Omnicom's Initiative, to manage its media ...

Narayanan will lead the group’s technology strategy, oversee digital transformation initiatives and work on developing scalable and secure technology platforms.

The productivity agent combines Acrobat’s document intelligence with AI tools to help users generate text, images and content ...

JioStar recorded that the IPL 2026 cumulative reach rose 7% over last season, while average match reach grew 6% to 277 ...

The article explores how NEWME enabled Gen Z viewers to shop contestants’ outfits in real time through its ‘Shop The Look’ ...

The second edition of the initiative aims to connect students from media and management institutes including IIMs, SPJIMR, ...

Business AI, available in Indian languages, enables businesses to automate customer queries, bookings, lead capture and sales ...

The new models include GPT Realtime 2, a voice model with GPT-5 capabilities; GPT Realtime Translate, a live speech ...

Using 8PM packaged water, Radico Khaitan taps IPL’s cultural pull to drive visibility, storytelling, and deeper consumer ...

What exactly is the female gaze? Leaders discuss what authentic storytelling, stereotypes, and inclusion look like and how ...

At Social Samosa’s House of Superwomen, women leaders across advertising, production and photography spoke about navigating ...