Nielsen20h
TV Viewing in November Interval Reaches Highest Level Since February, Streaming Nabs Largest Share of TV Ever in The Gauge™
Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares ...
Nielsen7d
Nielsen Appoints Bill Michels as Gracenote’s New Chief Product Officer
Gracenote, the content solutions business unit of Nielsen, has announced the appointment of Bill Michels as Chief Product ...
Nielsen5d
Nielsen and TikTok to Bring Holistic Cross-Media Measurement to Market
For the first time, advertisers and agencies can directly compare campaign performance on TikTok to other publishers across all screens, via Nielsen ONE ...
Nielsen11d
Nielsen launches activation with Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across New Zealand
Boost digital campaign precision in New Zealand with Nielsen Advanced Audiences. Powered by CMI, this first-of-its-kind solution offers over 4,000 tailored segments, seamless DSP integration, and ...
Nielsen8d
Beyond Disability: Inclusive Marketing in an Intersectional World
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face a ...
Nielsen8d
障害を超えて：交差する世界におけるインクルーシブ・マーケティング
12月3日の国際障害者デーを目前に控え、ブランド、広告主、メディア・プラットフォームは、多様なマーケティングにおける状況の変化に直面している。政治的、経済的、社会的原動力が ...
Nielsen8d
Além da deficiência: Marketing Inclusivo em um Mundo Interseccional
Ao nos aproximarmos do Dia Internacional das Pessoas com Deficiência, em 3 de dezembro, as marcas, os anunciantes e as plataformas de mídia enfrentam um cenário de mudanças no marketing diversificado.