The brand is pivoting “away from discount” and taking a “much more targeted” approach to advertising, as the “challenging ...

The Kwench drinks range, which features milkshakes, iced coffee and boba tea, aims to give consumers “more reasons to visit ...

The technology giant reportedly plans to introduce paid subscriptions offering exclusive features and expanded AI capabilities, while keeping core experiences free across its social media platforms.

As ad-funded streaming brings back mass-market TV spots, marketers and agencies can delight audiences again - with technology offering new possibilities.

Building trust has also become a more popular goal for campaigns, according to analysis of data from IPA Effectiveness ...

We arm you with all the stats you need to tackle the week ahead. Research from the European Association of Communications ...

The annual initiative from Alcohol Change UK has endured because of its roots in behavioural science and a consistent message ...

Marketing Week’s Marketer of the Year for 2025 shares how he’s steered Sainsbury’s through a period of strong growth.

With technological, societal and economic shifts abound, predicting how the role of marketing will change in the next decade ...

The BBC has confirmed plans to create shows for YouTube for the first time, as it looks to reach younger, global audiences.

The impact of How Brands Grow is undeniable but while category entry points are an important tool, the social and fitness ...

Over the festive season, advertising that brought together consistency with a dash of “experimentation” captured the mood of ...