Alliance Bank stole the spotlight at this year’s Marketing Events Awards, taking home the coveted Event Marketer of the Year ...

CHAGEE has appointed Ang Qianling as head of social and digital media of Asia Pacific (APAC), underscoring the tea brand’s ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

APAC travellers are excited about AI’s role in travel, according to Booking.com’s inaugural "Global AI sentiment report", launched at its Trust Summit 2025 in Singapore.

The future of retail media in Southeast Asia lies in unified platforms that can activate across all channels – from in-store audio and screens to loyalty apps and full-funnel campaigns across on-site ...

American rapper Kendrick Lamar and longtime collaborator Dave Free have officially launched Project3 Agency, a global creative agency born out of their media company, pgLang.

In a stark reminder that terror can strike when least expected, the Ministry of Home Affairs (MHA) has teamed up with VML ...

Colgate has partnered with South Korean singer and actress IU to promote its "optic white purple" toothpaste, tapping into ...

Singapore’s fast pace means even breaks often feel rushed. As such, KITKAT is teaming up with cult-favourite collectible ...

LePub Singapore has appointed Jordan Price as chief strategy officer, marking its seventh senior hire this year as it ...

As Singapore gears up to mark its 60th birthday next year, adidas is doubling down on what it means to be a local brand. From ...

PUMA has appointed Gabriel Yap (pictured) as its new senior director of marketing for Southeast Asia (SEA). Yap, who most ...