The Havas Media India agency will handle media planning, buying, audience targeting and data-led solutions for the real estate developer following a multi-agency pitch ...
From a two-rupee glucose biscuit born before Independence to Kantar's most-chosen FMCG brand year after year, Parle-G's advertising has aged into a nation's shared memory ...
As inclement weather makes dampness, seepage and cracking harder to ignore, paint brands are finding that waterproofing is becoming less of a seasonal promise ...
Cola-PepsiCo duopoly as regional flavours, health and quick commerce reshape the market?
As Pulsar completes 25 years, Bajaj Auto’s President, Marketing, Sumeet Narang discusses the brand’s thrill-led identity, its ...
Wimbledon, FIFA and F1 are expanding beyond the field into culture, creators and digital fandom, changing how global sports ...
Chhavi Dhawan, Marketing and Communications Manager, ibis India (Accor) writes on the most real kind of brand-building in the ...
Founder, Clovia, elaborates on the evolution of intimate wear, changing consumer attitudes and how consumer insights are shaping Clovia’s marketing and growth ...
WPP was expected to retain the business after Publicis Groupe won PepsiCo’s global media account. Following the move, ...
The two-film campaign challenges the ‘whatever’ approach to dental treatment, urging patients to make informed choices about ...
The move comes as the agency looks to build its creative leadership and drive contemporary, culturally relevant work ...
JAL Bath Fittings has appointed actress Wamiqa Gabbi as its brand ambassador and launched a new digital film built around the ...
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