The campaign, anchored in the tagline 'Life Interrupted, Taste Uninterrupted', comes to life through two engaging films ...

Advertising may drive business growth, but it comes with a growing carbon cost. Today, a single ad campaign can generate ...

Rediffusion will work closely with the Prabhuji team to build a strong and differentiated brand voice that stands for ...

Eugene Lee, who was with McDonald's as International Chief Marketing Officer (CMO), has joined beverage company Chagee as its ...

In an age where the Creator Economy is revolutionizing industries and fostering unprecedented global connections, Content ...

In this edition of TechTalk, Abhilash Madabhushi, Founder of Consuma AI, reflects on his entrepreneurial journey, seismic ...

In an industry where credibility, innovation, and leadership are more crucial than ever, Rahul Kanwal’s meteoric rise ...

Brands are leveraging behavioural data and real-time analytics to achieve maximum engagement; calculate ROI from ...

Tribes Communication's MD Gupta talks about the OOH industry's shift towards sustainability, the practicalities of ...

The creative was conceived, designed and executed by Ogilvy India, while Mindshare led the amplification strategy ...

Increasing reach of DD Free Dish, combined with quality programming, has created a robust platform for broadcasters to not ...

Samantha's branding career has been built on her image as not only a talented actress but also a role model for fitness, ...