Performance marketing has never been more precise. It can find, target and convert users at scale. Yet, somewhere between ...

As AI transforms travel planning, a key question remains: can global models truly understand India’s linguistic and cultural ...

Can a brand truly scale without splurging on ATL? R for Rabbit’s journey suggests that product strength, meaningful content, ...

For a brand that has spent decades perfecting the aesthetics of athletic dominance, Nike finds itself grappling with an oddly ...

Royal Enfield built its legacy on the thump of petrol engines—so why go electric now? The Flying Flea C6 signals a calculated ...

They look like scenes from a Lego movie. Only faster, more vivid, and carrying a pointed political message. Viral AI-generated clips produced by an outfit called Explosive Media feature dying children ...

SuperStuff.ai, the AI-powered marketer discovery platform, has announced the appointment of Sonia Khurana as chief operating officer and partner. Sonia joins SuperStuff.ai from Digitas India, where ...

Handled from Mumbai, the mandate covers go-to-market across pre, launch and post phases, including social media, performance and awareness for India entry.

Flipkart-owned Myntra has appointed Sharon Pais to lead the company, replacing outgoing CEO Nandita Sinha, who will exit in the coming months, according to a report by The Economic Times. “Sharon Pais ...

Smytten will amplify visibility, strengthen corporate reputation, and build stronger awareness of its differentiated approach to consumer intelligence, experiential discovery, and real-world behaviour ...

The move comes as WPP looks to streamline operations and refocus after underperformance, with Burson reporting a 6% revenue ...

The latest mandate gives JSW Sports responsibility for the league’s strategy and operations, shaping its roadmap over the ...