Performance marketing has never been more precise. It can find, target and convert users at scale. Yet, somewhere between ...

For a brand that has spent decades perfecting the aesthetics of athletic dominance, Nike finds itself grappling with an oddly ...

As AI transforms travel planning, a key question remains: can global models truly understand India’s linguistic and cultural ...

Royal Enfield built its legacy on the thump of petrol engines—so why go electric now? The Flying Flea C6 signals a calculated ...

Can a brand truly scale without splurging on ATL? R for Rabbit’s journey suggests that product strength, meaningful content, ...

SuperStuff.ai, the AI-powered marketer discovery platform, has announced the appointment of Sonia Khurana as chief operating officer and partner. Sonia joins SuperStuff.ai from Digitas India, where ...

They look like scenes from a Lego movie. Only faster, more vivid, and carrying a pointed political message. Viral AI-generated clips produced by an outfit called Explosive Media feature dying children ...

Handled from Mumbai, the mandate covers go-to-market across pre, launch and post phases, including social media, performance and awareness for India entry.

Flipkart-owned Myntra has appointed Sharon Pais to lead the company, replacing outgoing CEO Nandita Sinha, who will exit in the coming months, according to a report by The Economic Times. “Sharon Pais ...

The move comes as WPP looks to streamline operations and refocus after underperformance, with Burson reporting a 6% revenue ...

The latest mandate gives JSW Sports responsibility for the league’s strategy and operations, shaping its roadmap over the ...

The partnership brings together two distinct strengths. Cellar Door Studios contributes premium production infrastructure, ...