In-Flight Outcomes uses purchase, sales and store visitation signals to adjust campaigns while they are still running.

The character toured around the city of Toronto promoting the Space Deck exhibit with discount giveaways and social content.

Recent promotions at WPP Media expand the agency’s capabilities in content, experiential and influencer marketing.

Samsung Ads’ Kristyna Petrollini argues that maintaining an always-on presence can help marketers turn spikes in attention into longer-term audience relationships.

The airline challenged Union Station and Centre Eaton commuters to decode what new international destinations it had lined up ...

Traditional video ads are great for building awareness, but Roku’s shoppable action ads go one step further. With a simple on ...

The broadcaster is expanding its national schedule to more than 550 games, with 35% more national broadcasts than last season ...

Tubi research finds ad resistance is relatively low as free streaming becomes a bigger part of the viewing mix.

Over the Labour Day weekend, from September 5 to 7, Cutwater Spirits took over The Beach Motel in Southampton, Ontario, with ...

New research suggests media attribution isn't just imperfect – it can be wrong in either direction, complicating how buyers ...

Subway was Canada's most active radio advertiser during the week of Aug.

Cashew Research finds traditional life-stage assumptions may be becoming a less reliable barometer for marketers.