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The company will use activity-grounded intelligence, assigning value to each ad airing at the occurrence level.
The company's Canadian media revenue fell 14% YOY, primarily due to a weak linear advertising market.
The decision underscores challenges in verifying retail media signals like reviews and ratings.
Beehiiv’s push into podcasting reflects a broader shift toward all-in-one creator ecosystems, with implications for media ...
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The new tool helps advertisers plan, pace and activate campaigns around live sports moments with greater transparency and ...
The financial brand is shifting toward digital, audio and airports to reach high-net-worth Canadians.
Fragmented viewing habits and cross-platform fandom are expanding audience scale beyond traditional metrics.
Bell Media's metrics are being integrated with InfoSum's data-collaboration platform directly within WPP Open.
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Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * ...
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