Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel.
Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends. The ...
The tennis great makes a rare return to commercial advertising, providing a voiceover paired with classic footage.
Nine spots follow people taking absurd routes to love, fear and thrills—plus, the streamer unveils its “TubiFone.” ...
The advertising industry is having the wrong conversation about AI. Much of the focus has been on automation: faster planning, activation and optimization, with fewer manual tasks. Those efficiencies ...
BarkleyOKRP won PetSmart’s creative and media business following a 4-month competitive review.
How brands can recover the philosophy embedded in the old term and give consumers a real response instead of an impression.
The maps company topped the App Store last week after ignoring President Trump’s “Lake America” rebrand.
Small Agency Network members share what they’ve gained from Ad Age’s year-round community for independent agency leaders.
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Ad Age Leading Women Roundtable to tackle how women are creating, owning and reshaping the industry
The Oct. 6 breakfast will explore how women are gaining equity, capital and decision-making authority across the industry.
Hyundai’s new spokesperson debuts during tonight's NFL opener with a voiceover for ”The Mark of a Warrior,’ a Hope on Wheels ad depicting a child’s battle against cancer.
Hyundai’s new spokesperson debuts during tonight’s NFL opener with a voiceover for “The Mark of a Warrior,” a Hope on Wheels ad depicting a child’s battle against cancer.
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