Evermark CMO Rachel Behm joins the Marketer's Brief podcast to unpack how a recent social-first campaign for Suave is winning ...
On Ad Age Insider, Gillian Follett describes why the format for “Fruit Love Island” matters more than AI—and what brands ...
In a Toyota spot, a group of friends discover the location of a secret factory where “fake stars” are pumped out.
15h
Agencies are deepening their expertise in higher education—here are the opportunities and challenges
On Ad Age Insider, Gillian Follett describes why the format for “Fruit Love Island” matters more than AI—and what brands should and shouldn’t copy.
Coca-Cola uses FIFA to drive growth and recruitment, with new creative leaning hard into the emotional connection between ...
In the AI era, approval marks the start of a new creative process, one where creatives need to become a kind of artisan again ...
Whitney Leavitt will oversee “creative direction and brand vision at the executive level” for New York-based dirty soda shop ...
Whitney Leavitt will oversee “creative direction and brand vision at the executive level” for New York-based dirty soda shop ...
Wendy’s moves U.S. media to WPP as it looks to reverse declining sales and overhaul how its marketing connects to performance ...
On Ad Age Insider, Gillian Follett describes why the format for “Fruit Love Island” matters more than AI—and what brands should and shouldn’t copy.
BBDO Chicago documents the consumer complaints and environmental pressures that led to the “Protect the Peanut” initiative.
The hazelnut spread has been quick to follow up on social media.
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