The McDonald’s Minecraft Meal brings collectible toys, spicy sauce, and digital rewards to a new kind of Happy Meal—one that speaks directly to adult fans of fast food rituals and Minecraft nostalgia.

McDonald’s Minecraft Movie Meal brings gaming culture to the Happy Meal box. Here’s how it taps into food nostalgia and multi-generational gaming. McDonald’s Happy Meals have always been more than ...

McDonald’s will mark the release of “A Minecraft Movie” with two limited-time meals. One meal will be aimed at children and the other is presumably for adults, but both come with collectible toys, ...

McDonald’s is tapping into the world of Minecraft with new meals inspired by the upcoming film “A Minecraft Movie.” On Thursday, the fast-food chain revealed its latest meal bundle, A Minecraft Movie ...