Relevancy is the key to getting results in email marketing—which means striving to customize the message, product and service to each recipient. Because a message has only so much space and a ...

Persado, a provider of content optimization and personalization solutions for marketing, today released Dynamic Email, which manages campaign setup, content library creation, and launch. Persado ...

It may not be obvious, but our job as marketers is to be creative. We have to consistently think of new ways to generate leads, convert those leads, and keep prospects engaged so that ours is the ...