As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia will test the platform by running addressable ad campaigns and evaluating ...

Univision Communications' inclusion in the test is designed to give the company's TV stations performance assessments of addressable ad campaign, allowing it to judge how the Nielsen tool performs ...

By executing addressable test campaigns via Nielsen's beta environment, TV networks will gain insights to inform their sales strategy ahead of the upcoming TV season.

The advances of addressable TV continue apace, as the data company Nielsen unveils seven major media firms that will join the beta version of its addressable TV ad platform; the firm’s sway indicates ...

By executing addressable test campaigns via Nielsen's beta environment, TV networks will gain insights to inform their sales strategy ahead of the upcoming TV season.