At the end of last week, American car rental company Hertz announced it is filing for bankruptcy, after being brought to its knees by the ongoing health crisis. As a result, we’re to expect a possible ...

Introduced on April 17, 1964, at the New York World's Fair, the iconic Ford Mustang is turning 60 this year. Ford will mark the event with a 60th-anniversary edition of the pony car, but the Mustang ...

Marketing is a fascinating aspect of business. It's given us awful failures, like "New Coke," but it's also given up epic wins, like the partnership between Shelby American and the Hertz Corporation.

In 1966, the consummate salesman—Carroll Shelby—convinced Hertz Rental Car to buy 1,001 Mustang Shelby GT350s, give them a special black and gold livery, and rent them to normal people. T hus, the ...

"As rusty as it is, and as ugly as it is, there is so much good here." True that. Rick Parker and his team from Signature Auto Classics in Columbus, Ohio, were working with a pickaxe and shovels to ...

As a result, Hertz sometimes drops incredible deals in its used car section to help clear out inventory. The most recent of ...

The 1966 Shelby GT350 looked like a Mustang with stripes, but it behaved like a factory-built race car that had grudgingly agreed to wear license plates. Conceived by Carroll Shelby for competition ...

It’s official: Hertz has another run of Shelby Mustangs to offer renters. What started with a Rent-A-Racer program in 1966 with a Shelby GT350-H is back with a 2022 Shelby GT500-H and a Mustang GT-H.