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Beyoncé vs Sydney Sweeney

I watched Beyoncé and Sydney Sweeney’s jeans ads – only one got Gen Z right

Meanwhile, American Eagle and Sydney Sweeney aimed for quirky wordplay, a joke that didn’t land, and got a PR headache. The ad, which opens with Sweeney discussing her “great genes” before revealing it’s actually about “jeans,” ignited immediate backlash. Critics accused it of evoking eugenics rhetoric and idealising white beauty standards.

WWD on MSN · 3d

Beyoncé vs. Sydney Sweeney: Are Jeans Getting Political?

A Levi’s spokesperson declined to comment Wednesday about the cultural debate that has developed from its new ads with Beyoncé, and American Eagle’s new campaign with Sweeney. Media requests to AEO and its outside public relations firm Shadow were not acknowledged.

Billboard on MSN · 3d

Megyn Kelly Slams Beyoncé's ‘Artificial' Levi's Campaign While Praising Sydney Sweeney's Jeans Ad

Denim aside, this isn't the first time Kelly has taken issue with Beyoncé. In June, the media personality accused the Destiny's Child alum of "playing victim" after Bey included footage of Kelly dissing her in visuals for the Cowboy Carter Tour.

Bright Side on MSN1d

Beyoncé’s Bold New Ad Ignites Social Media After Sydney Sweeney Controversy

A whirlwind of controversy in the fashion world has social media users in a frenzy. Singer Beyoncé just dropped a new ad for ...

Creative Bloq on MSN2d

Beyoncé versus Sydney Sweeney: two denim ads, one dangerous divide in brand storytelling

When Beyoncé released her Levi’s campaign last year, complete with a reimagined ‘80s laundrette, a new track titled Levii’s ...

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