Audio advertising has evolved from simple, one-way messages to dynamic, interactive touchpoints that encourage listener ...

As the holiday season heats up, a well-designed loyalty program combined with personalized, data-backed marketing strategies ...

‘The Glass Hermit’ comes from production studio Helo and ad agency Team Lewis for the Northern Data Group. Northern Data ...

As part of its ‘ship-mas’ product push ahead of the holidays, ChatGPT parent OpenAI on Monday released Sora, its highly anticipated video-generation platform, which was previously available only to a ...

The winner takes it all, the loser standing small…” ABBA probably wasn’t singing about the marketing industry, but if they ...

There’s a lot to be said for in-housing, says Chris Edwards of Tommy. But you lose the strengths of specialists in the mix.

The German discount grocery chain worked with ad agency Serviceplan again, following award-winning campaigns such as ‘The ...

A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the ...

From journalism and the Leveson Inquiry to meeting Belfast-based hip-hop group Kneecap and working with them on one of this ...

Let’s heal the open web. This challenge presents a profound opportunity for brands to make a meaningful impact: to reach ...

Gaming is more than just a pastime, says Wiktoria Wójcik. It’s a way of life, especially for younger audiences – making it a ...

With the F1 season ending, the Mercedes team is paying tribute to Lewis Hamilton with an emotive global campaign. Titled ...