The relationship between publishers, platforms and audiences is pushing media companies to reassess long-held assumptions about traffic, distribution and growth. AI is upending search referral traffic ...
Amazon Media Group focuses on the intersection of eCommerce and advertising, and strives to build innovative ways in which advertisers can engage with Amazon's millions of customers worldwide.
WPP’s fall from holdco supremacy has been apparent for a while. But newly revealed accounts from insiders lay out, in granular detail, exactly how it happened. Before diving into those accounts it’s ...
Marketing is becoming entertainment. Creators are its stars. Cannes didn’t so much reveal that shift as rubber-stamp it. The ad industry’s annual gathering in the south of France felt unfamiliar in ...
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing unpacks the ...
Brands are increasingly looking to replicate their TikTok Shop success when entering overseas markets. Modern Retail spoke with three brands — gaming consoles business Nex Playground, K-beauty company ...
This article is part of a new series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities. More from the series → The moment has ...
The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble.
Mel Robbins is one of the world’s most listened-to podcasters, and the woman behind the “Let Them” theory — the simple idea about relinquishing control over others that led to her chart-topping ...
The Trade Desk has a long history of AI ambition and a more complicated history of AI delivery. Its latest effort is notably smaller in scope and notably harder to argue with. The ad tech company is ...
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Ask anyone on the Croisette this week what’s transforming the ...
This week’s Media Briefing looks at the real conversations publishers are having in Cannes – how much of the AI and agentic media buzz will turn into actual money, and what it all means for who pays ...
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