Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends. The ...
Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel.
BarkleyOKRP won PetSmart’s creative and media business following a 4-month competitive review.
The tennis great makes a rare return to commercial advertising, providing a voiceover paired with classic footage.
Nine spots follow people taking absurd routes to love, fear and thrills—plus, the streamer unveils its “TubiFone.” ...
The advertising industry is having the wrong conversation about AI. Much of the focus has been on automation: faster planning, activation and optimization, with fewer manual tasks. Those efficiencies ...
Hyundai’s new spokesperson debuts during tonight's NFL opener with a voiceover for ”The Mark of a Warrior,’ a Hope on Wheels ad depicting a child’s battle against cancer.
The maps company topped the App Store last week after ignoring President Trump’s “Lake America” rebrand.
Small Agency Network members share what they’ve gained from Ad Age’s year-round community for independent agency leaders.
The Oct. 6 breakfast will explore how women are gaining equity, capital and decision-making authority across the industry.
Hyundai’s new spokesperson debuts during tonight’s NFL opener with a voiceover for “The Mark of a Warrior,” a Hope on Wheels ad depicting a child’s battle against cancer.
Brands continue to funnel money into black-box performance platforms from Google and Meta, according to a new Madison and ...