New Apple CEO John Ternus unveiled the iPhone Duo on Wednesday, taking his first step toward reshaping the company.

In this week's Sunday Reboot, the Apple Event rolled on as expected, but while it was his first big show as CEO, John Ternus had a muted introduction.

Ternus is a seasoned product executive who has spent more than two decades at Apple. His tenure spanned both the Steve Jobs and Cook eras, and his elevation to CEO comes amid a broader changing of the guard at Apple following a steady exodus of longtime executives. Cook will continue on as executive chairman of Apple’s board.

Apple executives discuss iPhone Duo's foldable design, $1,999 starting price, software experience, and the iPhone 18 Pro's variable-aperture camera.

What is the eventual off-ramp for Cook, and when will Apple fully become Ternus’ company?” For most people, the answer is Wednesday at approximately 10 a.m. Pacific Time. H

Some people aren't happy that Siri Recap could be listening in without you realizing, but Apple still has privacy on its mind. I'm not convinced it'll solve the issues people have, though.

John Ternus unveiled Apple's first foldable iPhone, the iPhone Duo. Nearly two decades later, Steve Jobs introduced the original iPhone in a keynote that became one of technology's finest moments.

Apple CEO John Ternus adopted timeless storytelling tactics to signal that he's the right person to lead the company in the age of AI.