Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most ...

Apple is adding more App Store search ads in 2026, expanding inventory while keeping placements strictly based on relevance rather than higher bids.

Apple released iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 on Wednesday. The new updates bring ChatGPT to the iPhone, iPad, and Mac. Apple users can now ask Siri questions that go straight to ...

Apple announced Thursday that it is taking steps that it hopes will deter criminals from using AirTags. The company says it's aware that the tracking devices have been used for malicious or criminal ...

Apple is bringing in more ads when you search within the App Store, broadening the number of paid placements developers can access as early as next year, according to an update published on the ...